Marketing & Rebranding Boarding School

Remark: combined 15 - 21, minus 18 as Marketing & Rebranding BS

IdEa@work 15: Rates, Payments and Refunds

Name of Team	$$$
Title of Project	Rates, Payments and Refunds
Facilitator	Lim Ai Wah
Team Leader	Serene Sng
Secretary	--
Members	Tan-Sim Joo Yee Yeo Lay Peng Tan Puay Sang Yip Foong Har
Initiated on (date)	March 2014
Completion date	31 October 2014
Objectives/Targets	To review and tie together the various rates, payments and refunds for greater clarity and operational effectiveness
Implementation Process	1) Discussion with Accounts staff and BSch officer i/c of stay matters - on concerns and challenges with Bsch collections, refunds rate computation. 2) Bsch staff scanned the external environment: - checked on market competitors eg HCI, private hostels - obtained inputs from potential clients from eg NUS, agencies for educational groups - worked with housing agents and did checks on rental prices etc - obtained feedback from potential and existing residents/tenants 3) Bsch Staff brainstormed on rates – competitiveness, viability, needs of potential guest and residents etc with info obtained in (2). 4) Rates and existing payments and refunds practices were consolidated into a document 4) With input from bursar, fine-tuning of rates and terms/conditions for the various categories of stay was done – through several rounds. 5) With accounts staff input, operational considerations were included – eg collection cycle, penalties for late payment etc. 6)   BSch staff ‘tested’ the summary document – for clarity, coverage of the various types of stays and ease of use. 6)  Further refinements were made and the document was finalized for use in 2015 7)  Follow-up - adjustments to all related documents eg acceptance letter and contracts to be made.
Extent of Improvement/ Targets met	A more concise and market-attuned document and a one-stop information ‘kit’ to address queries on money matters for stay in boarding school.

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IdEa@work 16: Softer Boarding School Look

Name of Team	Boarding School
Title of Project	Softer Boarding School Look
Facilitator	Lim Ai Wah
Team Leader	Yeo Lay Peng
Secretary	--
Members	Serene Sng Tan Puay Sang John Tng Gan Lay Hiong Lim Si Min Juliet Tang Lydia Goh
Initiated on (date)	March 2014
Completion date	July 2014
Objectives/Targets	To enhance the boarding school environment
Implementation Process	Staff discussed ways to enhance the look of facilities and areas to be enhanced. Staff explored types of plants (real & artificial) and furniture with consideration to cost, look, maintenance effort needed etc Plants and furniture types confirmed. Sourcing for suppliers and quotations Purchases done.
Extent of Improvement/ Targets met	A cosier and softer look for the areas identified for enhancement.

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IdEa@work 17: Support Staff Day – Karaoke ok!

Name of Team	Boarding School
Title of Project	Support Staff Day – Karaoke ok!
Facilitator	Lim Ai Wah
Team Leader	Serene Sng
Secretary	--
Members	Lim Xi Min Yeo Lay Peng Juliet Tang John Tng Gan Lay Hiong Lydia Goh Tan Puay Sang
Initiated on (date)	Jan 2014
Completion date	4 April 2014
Objectives/Targets	To organize a uniquely fun outing and dinner for Support Staff.
Implementation Process	Discussed with staff of various departments to know what they would look forward to for this outing. Decided on something with a wide appeal – songs and singing J and a good buffet spread. The karaoke function space is seldom available to small groups, so this a fairly rare opportunity for us to experience this space. Negotiated the venue to fit our budget. Efforts were taken to ensure all logistics were taken care of for everyone to have a fun and space to have games and dancing and interaction.
Extent of Improvement/ Targets met	Discovered new singing talents in staff and management! J We hope it was a unique experience and bonding memory for everyone who participated.

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IdEa@work 18: First Interhostel Talent Night 2014 “Abracadabra”

Name of Team	Boarding School
Title of Project	First Interhostel Talent Night 2014 “Abracadabra”
Facilitator	Lim Ai Wah
Team Leader	Inter-hostel Invitation idea: Serene Sng Organising Tutor Leaders: Cheung Yinting / Sim Siew Ee Organising Staff Leaders: Yeo Lay Peng / Juliet Tang /
Secretary	--
Members	Tan Puay Sang John Tng Gan Lay Hiong Lim Xi Min Lydia Goh
Initiated on (date)	Feb 2014
Completion date	11 April 2014
Objectives/Targets	Mooted the idea that we should continue to enhance relationship with hostels that we work most closely with by inviting them to perform and enjoy the concert together.
Implementation Process	We realize that there is less time for other hostels to perform as we are giving priority for boarders to showcase their talents. Selected Hostels were invited to submit video performances which can actualize in a live performance or a short video clip that will be screened at the Talent Night. All guests were invited for supper snacks after the concert, which created added time for interaction.
Extent of Improvement/ Targets met	Invited hostels informed us that their boarders were very excited to be invited. Our boarders and BSE audience benefitted from a varied audience and performers. It was a great atmosphere to have the buzz of other hostels joining us.

南洋女中宿舍——才华之夜 2014

4月11日晚上，南洋女中宿舍在南中秀梅大会堂举行了两年一度的“才华之夜”宿舍生才艺展示晚会。这次的才艺之夜，不仅有南洋女中宿舍师生积极参与，更有幸邀请到外校师生友情加盟。在大家的欢声笑语中，“才华之夜”晚会拉开了帷幕。才艺展示精彩纷呈，有让人眼花缭乱的魔术开场秀，有宛如天籁之音的声乐、器乐表演，更有美轮美奂的舞蹈表演。这次的“才华之夜”才艺展示晚会由南中宿舍委员会学生精心策划。无论是精彩节目的准备，还是多轮排练，大家都付出了极大努力。同时，也感谢宿舍老师们提供机会与指导，让同学生的才艺得以展示，为大家呈献了一场视觉与听觉的盛宴。

（陈柯彤 311）

“才华之夜”是一次神奇华美的盛宴，不仅锻炼了我们的组织、协调能力，更让我们发挥潜能，追求突破。我们在这方舞台上挥洒青春，留下最美好的记忆。感谢南中宿舍和南中给予我们的舞台，也感谢所有老师的辛勤付出！           

——刘惠涵 407

During the Talent Night 2014 ‘Abracadabra’, the students put up a brilliant show, starting off with a mysterious magic show which really captivated us. The beautiful and exciting stage lights brought out the best in all the performances from singing, dancing and melodic instrument playing. The atmosphere was electric! The curtain closed on a really enjoyable evening which left everyone in a joyful mood.  

 ——陈鹭 303

Talent Night 2014 has enriched me with a wealth of new experience. As a member of the organising committee, I was honoured to work with the backstage crew and the tutors, who were enthusiastic and experienced.  For me, it was a pleasure to see the performers improving day by day and delivering a splendid final show on stage. It goes to prove that we all have our talents and should not be afraid to try new things. Like Judy Garland once sang, “The dreams that you dare to dream really do come true”. 

——翁与涵 306

IdEa@work 19: SATS Test

Name of Team	Boarding School
Title of Project	SATS Test
Facilitator	Mdm Heng Boey Hong
Team Leader	Lim Ai WAh
Secretary	--
Members	Yeo Lay Peng Serene Sng John Tng Lim Xi Min Gan Lay Hiong Juliet Tang Lydia Goh Tan Puay Sang
Initiated on (date)	Feb 2014
Completion date	11Oct/8Nov 2014/May & June 2015
Objectives/Targets	To explore additional revenue for school and  boarding school
Implementation Process	Contacted SAT Board and SAT Singapore Agency on application process Paperwork was done and processed. Site visit and report by SAT Singapore Agency. Confirmation of test location at boarding school and number of places offered for 2014/2015 cycle of tests Discussions with SAT Board over facility fees and manpower fees. Staff discussed with external agents on ways to bring in SAT candidates stay in Bsch. Work processes for setup of test rooms and other SAT requirements. Promotion of stay for long term, short-term and SAT test stays was carried out for the 11 Oct and 8 Nov tests.
Extent of Improvement/ Targets met	Potentially increased revenue if NYGH School Hall can host more students for tests, and possibly continue to market the boarding school as an accommodation option for overseas test applicants.

IdEa@work 20: Independent Boarding School Website

Name of Team	Boarding School
Title of Project	Independent Boarding School Website www.nyboarding.edu.sg
Facilitator	Lim Ai Wah / Sim Joo Yee/ Paul Tan Tah Wah
Team Leader	BOD Boarding Comm (Mrs Wong Sioe Hong / Ms Lee Siok Tuan)
Secretary	--
Members	Chiu Wee Meng Agnes Ng Serene Sng Saw Peilin Dr Ng Hup Beng Yeo Lay Peng Juliet Tang
Initiated on (date)	Nov 2013
Completion date	July 2014
Objectives/Targets	To create an independent and newly designed website to increase market appeal and awareness on search engines for hostel accommodation.
Implementation Process	Previous website was embedded as a section in the school website www.nygh.moe.edu.sg , and followed the school’s website template. The Board proposed a redesign and an independent url to create increased appeal that matches the aesthetics of the boarding school and is also more easily accessible on internet search engines.  Worked with ICT and IRC departments to confirm the website content and new url registration. Chose a look and feel of an upmarket hotel website. Eg. Shangrila / Raffles Hotels. The new website allowed more boarding school facilities and specifications to be showcased. New sections of a more updated photo gallery format were added. Testimonials of boarders, guest and residents were also included as part of the design. This new website is also now used as the default log-in landing page for all boarding school residents and guests. This helps to increase the traffic to the website. This website can still be extended for future marketing tools and purposes.
Extent of Improvement/ Targets met	The new Boarding School website gives an improved public image as it is more representative of the facilities and services it has to offer. This has also resulted in more prominence in internet search. The website is also in sync with newly designed flyers, giving a more holistic image. This look and feel is elegant and classic and can be used for a longer period of time without further expenditure to renew design.

IdEa@work 21: New Themed Guest & Boarder Flyers (English & Chinese versions)

Name of Team	Boarding School
Title of Project	New Themed Guest & Boarder Flyers (English & Chinese versions) (Together with new independent website)
Facilitator	Lim Ai Wah
Team Leader	BOD Boarding Comm (Mrs Wong Sioe Hong / Ms Lee Siok Tuan)
Secretary	--
Members	Agnes Ng Serene Sng Saw Peilin Dr Ng Hup Beng Yeo Lay Peng Juliet Tang
Initiated on (date)	Nov 2013
Completion date	July 2014
Objectives/Targets	To create newly designed flyers that appeal separately to adult guests and younger boarders. The new design also syncs with the new website. The flyers are to extend reach to new target markets of tertiary students, adults and organizations that may require accommodation and facility rentals.
Implementation Process	Previous flyers appeal only to young student boarders. The Board proposed a redesign of flyers, together with an independent url to create increased appeal that matches the aesthetics of the boarding school.  Worked with IRC department for content and design. Chose a look and feel of an upmarket hotel website. Eg. Shangrila / Raffles Hotels. This flyer can still be extended for future marketing tools and purposes.
Extent of Improvement/ Targets met	The new Boarding School flyers give an improved public image as it is more representative of the facilities and services it has to offer. We can also differentiate the flyers given to different target audience The website is also in sync with newly designed flyers, giving a more holistic image. This look and feel is elegant and classic and can be used for a longer period of time without further expenditure to renew design.