NYGH Linkedin Account

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Contributed by YAO LING YUN

Current Situation:

Some NYGH staff have a linked account connect to their school email that was created a few years back. But as a school, we do not have an account. Other schools like Hwa Chong Institution and Raffles Institution have school/organisational accounts.

Improvement:

To create an NYGH account. This serves two purposes: a) Recruitment of staff - EAS and even teachers can be hired via this platform easily as most professionals are on Linkedin b) Alumni relationships When alumnae of NYGH request to connect with us on the platform, we will be able to see which industries they are in and their resumes. The platform then naturally becomes a database of potential contacts when school programmes need to look for experts in specific fields. It also allows our alumnae to express their identity as alumnae publicly and strengthen our branding. c) Publicity Next year is our 105th Founder's Day and with a stronger front facing professional social media platform, we can reach out to alumnae professionals more directly rather than relying on Facebook's algorithm that increasingly sends information to people who are already interacting with our account. This will improve our "cold leads". The account can be created by colleagues in RH (Alumni) first, then handed over to HR to be managed.



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